A “secret weapon” of digital printing, this process allows a client to supply a database along with their printing order. Then we merge the data at the same time as we print the order, so each printed page can have a personalized message. For example, addresses on letters, or images such as dogs for dog owners or referencing products that a customer has purchased in the past. Text, images and colours can vary on each page. See our video http://bit.ly/2dxjtEx